THE ANNUAL MK-PH KICKOFF
JULY 3-7, 2023
Gateway resort, Bauang, LA UNION

A peek at last year's kickoff

The kickoff event we had last year was an absolute blast! It was such a joy to finally meet everyone in person after a year of virtual work. Being able to sense the energy and camaraderie among colleagues is something truly special and cannot be replicated online.

During our time together, we realized just how well we clicked as a team. We are incredibly fortunate to be surrounded by such incredible individuals, and our collaboration reaches new heights when we're all in the same room.

We dedicated a whole week to workshop, where we worked on refining our templates, brainstorming new ideas, and enhancing our workflow. The experience was vibrant and filled with collaboration, resulting in significant improvements and streamlined systems.

THIS YEAR'S AGENDA

We're absolutely thrilled for this year's kickoff celebration, and guess what? We're taking it to the beach in beautiful La Union! It's going to be an incredible experience to combine work and fun in such a picturesque location.

This gathering will serve as a perfect opportunity to extend a warm welcome to our new colleagues and strengthen the bond within our team.

During the kickoff, we'll be diving deep into the CMS, familiarizing ourselves with the latest updates and exploring the new web packages. It's an exciting chance to enhance our knowledge and stay up-to-date with the latest tools.

Furthermore, with the introduction of these new packages, we're thrilled to embark on the creative journey of designing fresh templates. The prospect of bringing new ideas to life is truly exhilarating.

DAY 1

July 3

Monday
JUl 3 | 6:00AM - 12:00PM
In transit to location

This year's location is Gateway Resort, Bauang, La Union

Jul 3

OPENING REMARKS

The long-awaited yearly Kickoff of Mediakonsulterna (MK) in the Philippines started with a wonderful message delivered all the way from Sweden by MK's CEO, Kenny Johansson. The MK Philippine (MK-PH) team received great appreciation for their successful projects, achievements, and continuous improvements over the past year.

Kenny warmly welcomed the new hires of the PH team during his opening remarks. He addressed questions about how MK would improve in the Philippines, particularly in terms of increasing and strengthening its workforce.

JUl 3
Discussion 1:

Dive into MK

Discussion 1 focuses on diving deeper into the workings of MK by getting to know the team behind the company.

The goal is to understand the individual roles and responsibilities of each team member and how their collective efforts contribute to MK's success. This discussion emphasizes the importance of teamwork, collaboration, and appreciation for the diverse skills and contributions of each team member. By fostering a sense of unity and camaraderie, the company aims to enhance communication and cooperation, ultimately leading to continued growth and success for MK.

DAy 2

July 4

Tuesday
JUl 4
Discussion 2:

Wolfpack and CMS refresher

During Discussion 2, the team delved into the Wolfpack and underwent a CMS Refresher, with a primary focus on MK's own-built Content Management System (CMS).

The CMS plays a vital role in enabling employees to deliver high-quality outputs, facilitating seamless communication among team members, and promoting transparency in work processes.

DAY 3

July 5

Wednesday
Jul 5
Discussion 3:

Introducing AI & ChatGPT

Topic 1: Google Ads and SEO Discussion
Google Ads and search engine optimization (SEO) are two critical aspects of online marketing that can greatly impact the visibility and success of a website.

Topic 2: Introducing AI and ChatGPT
Artificial Intelligence (AI) and ChatGPT is a rapidly advancing field of computer science that aims to create intelligent machines capable of performing tasks that typically require human intelligence. These tasks include speech recognition, problem-solving, learning, decision-making, and natural language processing.

JUl 5
Discussion 4:

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a white paper. CRO is achieved through a variety of methods, including: A/B testing, User experience (UX) design, and Website persuasion.

JUl 5
Activity:

Mabuhay! (PH Culture)

The "Mabuhay!" activity had a primary focus on exploring the unique aspects of Philippine culture and how it distinguishes itself from other countries, particularly in terms of food delicacies, traditions, holidays, and attitudes. 

The discussion also covered how Filipinos are perceived both locally and internationally, shedding light on the country's cultural identity.

Click here to watch the video

Day 4

July 6

Thursday
Jul 6

Workshop

The workshop focused on optimizing the use of the Content Management System (CMS) to enhance the quality of websites.

Participants learned about crucial CMS features such as meta tags, CTA buttons, and standardized homepage sections, which contribute to creating captivating user experiences. Additionally, they explored media size and resolution considerations for responsive designs. A checklist before publishing was emphasized to ensure flawless website deployments. The workshop also covered activities like template cleanup, code and naming conventions, and collaborative project management.

JUl 6

Closing remarks

DAY 5

July 7

Friday
JUL 7 | 12:00PM - 7:00PM
Back to manila

THAT's A wrap

Thank you very much. SEE YOU NEXT YEAR.
But first, watch this video :)))