CS - FEB 16, 2024

CONVERSION OPTIMIZATION:

MK SocMed landing page

  • The current page has an excessive amount of text. Introducing more visual elements and graphics would be more effective in capturing attention.
  • Incorporate client testimonials immediately after the hero section, titled ""Why Choose Mediakonsulterna?"" Utilize top-tier references, including but no limited to:
    • video testimonials
    • existing clients committed for the next 6 months
    • account managers' interactions with clients
    • endorsements from celebrities, influencers, and high-profile clients.
  • Adjust the font size to accommodate the target audience, particularly those aged 30 and above, ensuring readability and accessibility.
  • Implement clear and prominent CTAs throughout each section to guide users towards desired actions.
  • Add progress flow diagrams that highlights potential outcomes under the "Why should you as a company be on social media?" section.
  • Since most of our comments are based on designer/employee POV, it would help to seek feedback from a diverse range of individuals to gather varied perspectives. Questions may include, but not limited to
    • evaluating the effectiveness of the color palette
    • readability of text
    • initial impressions upon viewing the page (in the first 5 seconds that you opened the page, what comes to your mind? what does it make you feel?)
  • Overall, prioritize visual elements, graphics, and real-life testimonials to enhance engagement, as text-heavy pages are often perceived as dull by most users.