There's a video clip from a Pinoy serye that resurfaced a month before the kickoff. It's so funny that it went viral and became a meme.

In the video, there are two children, and one of them is sad. The other child does a cartwheel and asks his friend, 'Bakit malungkot ang beshy ko?' which translates to 'Why is my friend sad?' The second child replies, 'Kasi malungkot ang lola mo,' which means 'Because your grandma is sad' while doing hand gestures.

The syntax of the meme is to ask any question but include the 🤸🏼 emoji after every word to depict the action of the child in the video and add 'beshy ko' at the end, which essentially means 'my friend.'

The logo concept was meant to represent that.

BAKIT 🤸🏼 NAG 🤸🏼 KICKOFF 🤸🏼 ANG 🤸🏼 MK-PH 🤸🏼 BESHIES 🤸🏼 KO  basically translates to "Why are my MK-PH besties in Kickoff?".